When we do a craft fair, we get asked all sorts of things. Things like: this is very pretty but what’s it for? Have you made all this yourself? Have you got another one like this in a different colour? And more. However, the most commonly asked question is: how long did this take you to make?
When someone asks how long something took to make, it seems to me, based on their responses, that they think it should take a long time to make, because it’s expensive. Often it is the case; it has taken a long time but I wonder why that’s the only criterion people use when deciding whether a piece is worth the price tag.
Let’s break it down. The most obvious things to consider when pricing a piece is the cost of materials and the time it’s taken to make. In relation to glass fusing, you can rest assured that the materials themselves are expensive. But let’s add to this: in addition to those two things, there is the cost of the training and experience that has led to the artist making the piece that you want to buy.
Training doesn’t come cheap. There’s the cost of the training courses themselves and the time spent in those training courses. There’s the hours and hours of practice in the studio when you return home. There’s the mountains of research done behind the scenes to make things better, to understand why things have gone wrong, to improve on each and every thing you make.
Then there’s the other things: the electricity for the kilns and the other studio equipment. There’s the kiln wash we use to stop the glass sticking to the shelf, or shelf paper which does the same thing. There’s the cost of the drills we use when making jewellery. There’s the cost of sandblast and polishing materials. The cost of glass cleaner and lint-free cloths, cutting oil, glass cutters, running pliers, diamond hand pads, grinder heads, saw blades – I could go on.
So you see it’s not really just the time it takes to make a piece which gives it its value. It’s all the above. It’s impossible to factor in all of the other related costs so the artist inevitably absorbs a lot of the other costs.
Believe me, it’s a wonderful feeling when a customer wants to buy a piece of work which you have created. When you buy a piece of art, whether it’s glass, a painting, a piece of jewellery or a handmade bag make sure you really enjoy it. Enjoy the fact that it’s the result of years of work and time which has gone into creating the piece you love so much. It’s more than time and material costs. It’s passion. That’s hard to put a value on.